The retail landscape has been redefined with co-branded stores in one location. Consumer spending has reduced, with a complete shift to value retailing. The change in consumer patterns appears to be tracking western trends. 

R99 Hub will offer a diverse selection of quality goods at R99 or less. Our mission is to combat the economic strain on consumers by offering products at a price point that is constantly affordable. We are committed to enhancing transparency and simplicity in our pricing enabling our customers to make cost effective purchasing decisions. 

Our vision is to provide an accessible shopping experience that delivers exceptional value, empowering South Africans to stretch their budgets further while enjoying a wide range of producs.